Neo media is a recent phenomenon, it came into existence after 1980's but it revolutionized the world within a time span of 30 years. According to Edward j.Lordan , cyberspin chapter 52, Handbook of public relations, the knowledge base that had accumulated by the year 1600 doubled by 1950 and then doubled again by 1980. It now doubles every 7 years and might be doubling every 35 days by the year 2010. If the situation is like this, can PR personnel still depend upon traditional tools for the practice of their profession?
People may say, the primary objective of using neo media or traditional tools both are same.
Edward J. Lordan says 'regardless of the complexity and haphazard evolution of new technologies, they still are used primarily to gather , package, and disseminate information.But does the gathering, packaging and dissemination of information is as easier as it is if we are not using neo media?
The answer to both of the questions raised above is 'NO'. With the advent of Information Technology, timely information is necessary, and as information is updated every second, lack of knowledge about the update can be disastrous for a PR personnel.As PR highly depends upon information gathering, lack of neo media can affect the profession.
Similarly, though the primary use of neo media and traditional tools are same, that is gathering , packaging and disiiminating information but the arrival of neo media has made all these process faster, reliable and trendy. Neo media offers Pr practitioner an opportunity to maintain data about its clients, media, competitors, and industries and help them to analyze the trend which is almost impossible using traditional methods of storing and sorting information.( Edward J. Lordan)
In the same way , desktop publishing has a number of advantage over traditional methods of printing. The use of Internet,CD-Roms, easier graphic designing softwares, editing softwares has made the information packaging process much simpler than the traditional methods of doing it.
And as far as information dissimination is concerned neo media helps PR in so many ways. Like in traditional methods , people do not have to rely upon other media to get their message across. With their webpage ready, they can directly talk to the people who they want to target.Information dissiminatinon is just a mouse click far.
So we can conclude that the arrival of Neo media will certainly replace traditional tools.
People may say, the primary objective of using neo media or traditional tools both are same.
Edward J. Lordan says 'regardless of the complexity and haphazard evolution of new technologies, they still are used primarily to gather , package, and disseminate information.But does the gathering, packaging and dissemination of information is as easier as it is if we are not using neo media?
The answer to both of the questions raised above is 'NO'. With the advent of Information Technology, timely information is necessary, and as information is updated every second, lack of knowledge about the update can be disastrous for a PR personnel.As PR highly depends upon information gathering, lack of neo media can affect the profession.
Similarly, though the primary use of neo media and traditional tools are same, that is gathering , packaging and disiiminating information but the arrival of neo media has made all these process faster, reliable and trendy. Neo media offers Pr practitioner an opportunity to maintain data about its clients, media, competitors, and industries and help them to analyze the trend which is almost impossible using traditional methods of storing and sorting information.( Edward J. Lordan)
In the same way , desktop publishing has a number of advantage over traditional methods of printing. The use of Internet,CD-Roms, easier graphic designing softwares, editing softwares has made the information packaging process much simpler than the traditional methods of doing it.
And as far as information dissimination is concerned neo media helps PR in so many ways. Like in traditional methods , people do not have to rely upon other media to get their message across. With their webpage ready, they can directly talk to the people who they want to target.Information dissiminatinon is just a mouse click far.
So we can conclude that the arrival of Neo media will certainly replace traditional tools.
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